Introduction
Currently, mobile applications are ruling the digital industry. There are over 3.7 million smartphone users, and it connects almost each one of them to applications. Daily, they upload thousands of apps on the Google Play Store and Apple Play Store.
It is estimated that the revenue of the mobile app development industry is going to cross $189 billion by the end of 2020. We all know that the number is huge, but this number suggests that the future of mobile app developers is bright.
However, building a website is not enough for business. Given the app idea, the developers need to follow the idea, trends rigorously, understanding the uniqueness, and serve the app to its targeted customers.
Even though you build the app, but you also need to market the application. Just uploading the application on the Play Store and App Store will not get you the users. The app needs to be customized according to the user’s expectations.
To be accurate, companies need to enhance the visibility of applications. The App Store and Play Store page of the application should fetch the users’ attention. From the app icon to the keyword title, all should have something that fetches the user’s attention.
This would not only get several downloads but also drive traffic on the applications. If you are planning to develop an e-commerce website, then you need to go through different ways to personalize the applications.
Optimizing App for the Play store
App Store Optimization
There is this certified method that can optimize the application within the Play Store, App Store Optimization, or ASA which you need to pay attention to. ASO strategies help developers in enhancing the visibility of applications on operating system platforms.
The optimization techniques work both on-page and off-page, which enhances the ranking of applications on the Play Store and App Store. Keeping in mind the layout of ASO, it increases the number of downloads and drifts people toward the download of applications.
ASO methods
Insert keywords in the name and description of the app
The topmost thing that companies need is the use of the name of your application and its description. Companies need to use the application name in the title and also within the description as keywords. It will help users in searching the application quickly. In case you aren’t much informed about the keywords, you can use Google Analytics to know which keyword is more suitable for the application.
User Reviews & Ratings
The application which has positive reviews and good ratings, there are chances that it will perform better than other application, it will show above other applications on App Store. Thus, it enhances the app’s visibility.
Downloads
If the number of downloads is high, the value of the app is also high. Each download showcase trust and enhances the visibility of the application. The Play Store and App Store remove applications if it doesn’t follow the guidelines, so always be careful.
An Attractive & Apt Icon
The app icon showcases your business. In some ways, it speaks for itself, and the icon is the first thing that users notice. Users can easily understand what you’re offering by just looking at your application’s icon. The more detailed icon has a higher chance on you and increases the conversion rate.
Integrate A Freemium Model
According to the research, 97% of the application earn money through in-app purchase features. And it is a fact that most people like to download the application that is free compared to the one that needs to be purchased. To improve the app visibility, you need to check the number of downloads, so companies most likely prefer free applications for their online store app development.
Improve Online Presence By Sharing Content
One of the most important aspects that would enhance your business is the digital presence of your company’s website. To run your application, you need to know how to enhance the digital presence. Uploading blogs, infographics, social media posts, sharing content are some topmost ways to boost your business online presence.
You can also invest some money in a promotion or Google Ads to promote your business. Producing regular content on social media channels about your business will not only drive traffic but also enhance the conversion rate.
Modify Your App Regularly
User review and feedback aren’t just forms, they need to be read, evaluated, and implemented. One of the primary reasons behind the success of any business is to understand the customers’ expectations.
You need to update the application more often according to the market trends. Regular updates keep the application bug-free and can work smoothly. Adding additional features to the application will attract a number of users.
Conclusion
Launching an application on Play Store differs from generating money from an application. As a mobile app developer, you need to build an application that offers something new and valuable to the users.
So optimizing the application or enhances visibility is not the only option left. Instead, to survive in this cutthroat competitive world, you need to measure the digital presence of your business to improve the visibility of your application.
