Web and mobile application development are becoming a more popular alternative for firms looking to boost customer engagement and support long-term business success without spending a lot of money on marketing.
Mobile applications have become a significant source of revenue for organizations of all kinds. For example, Target, Wells Fargo, and Nike use their mobile apps to attract new customers and increase sales from existing ones.
One of the key reasons why income from mobile applications is predicted to reach $935 billion by the end of the year 2024. As a result of this growth, many organizations now consider that developing unique mobile applications is necessary to remain competitive in the future.
This post will provide readers with some tips on how to boost client engagement through mobile application development.
Tips to Improve Customer Engagement
More active and loyal mobile app users will result from increased engagement and retention.
The tips for increasing app engagement and retention listed below can lower an app’s churn rate and help businesses realize the intended benefits and ROI from their mobile app development investment.
1. Efficient Onboarding
Although it appears to be straightforward, not all apps begin with an efficient onboarding process. Make your onboarding process as easy to understand as feasible. Users are more likely to abandon an app if it is tough to get started with it.
Here are some ideas for making user onboarding easier:
- Reduce the number of steps required to register or establish an account and provide multiple registration choices.
- To introduce the app’s capabilities, provide feature education during the onboarding process, but don’t overwhelm users right away.
- To reveal the major gestures in the app experience, teach through action.
2. Add Push Notifications
Users who have had some level of individualized brand contact are more likely to return to an app for 11 or more sessions, according to Localytics. To put it in context, if you walk into a real store and aren’t greeted, you’re likely to be dissatisfied with the service.
In the same vein, consider app interaction. Sending a welcome push notice or delivering relevant information as users travel through the app are examples of interactions.
By being smart and strategic in how they reach out to users, successful apps employ this form of engagement to define the customer journey.
3. In-App Messaging
A message explaining how to use a feature will appear when a user uses it for the first time. You may also tell users about new features and encourage them to check them out.
Alternatively, you can forecast when your clients are most likely to buy and give them timely offers.
Another method to make your in-app communications feel more relevant is to segment your user base based on their behavior. Then, you can adapt your message to their needs.
4. Integrate Siri
SiriKit’s intentions in iOS 10 allow you to integrate your apps with Siri. Users will no longer have to open your app, press the search icon, and manually enter the query to accomplish a simple activity like a search.
Instead, people could just say, “Siri, order me food,” and the outcome would be instantaneous. Apple now only supports a limited type of app and action.
5. Home Screen Quick Actions
A shopping app might have features like search, today’s specials, gift cards, and so on. 3D Touch and Quick Actions are a couple of other simple yet important features.
They can be used to do app-related operations without having to leave the home screen. Simply push the app’s icon a little harder than pressing to get support for quick actions.
6. Reward or loyalty programs
It’s critical to seize the opportunity if your business strategy permits you to give people a reward or loyalty program. These programs encourage people to utilize the product and make them feel significant and valuable to the brand.
Time-sensitive discounts will help apps that employ in-app purchasing as a revenue model, particularly QSR apps. Still, freemium apps can entice users with usage-based benefits rather than monetary discounts.
Closing Thoughts
Before you hurry to put these tips into action, consider that designing high-quality software is still the most important necessity.
So take your time and develop a mobile app that your consumers will enjoy. Also, remember to pay attention to their input, make your app social media-friendly, and update frequently!
