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The Future of Social Media in Digital Marketing

Social media is a tool that allows users to interact with others and allows the users to interact with their customers. The social media platform is used by millions of people all around the globe, and it has become one of the fastest-growing platforms.

As an estimation, Facebook users are said to grow by  4 million users by 2022, which constitutes 43% of the world’s population. 

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Given the usage these platforms offer,  it is not surprising that marketers are channelizing their strategies by incorporating social media.

Despite what the researchers and practitioners have studied and learned over the decades, due to the fast and ever-changing nature of the platform and how consumers use it, the future of social media might not be really how we see it. 

It is important to understand the future of social media in the context of consumer behavior, marketing, and social media has become a very important channel for the Business, and institutions.

What is Social Media?

Social media is defined by various practitioners in different ways. But practically it is a collection of digital technologies, which were usually presented as apps and websites, it provided digital information where people can send and receive content and information.

What is Social Media marketing

In this context, social media is a type of digital marketing tool and its features are Facebook, Instagram, and Twitter. 

According to some practitioners, social media is a digital platform that marketers use to communicate with their customers. But in broader terms, social media is a digital place that allows people to spend significant parts of their lives.

From a differential perspective and thinking, social media is a technology-centric app, which is diverse and has a complex set of behavior, interaction, and exchange of ideas involving various kinds of individuals, firms, and organizations. 

Social media is a pervasive tool that is widely tools and culturally relevant. Social media has evolved from being a simple online platform to set off behaviors and content of information that allows creating and sharing.

Social Media at Present

Present social. Media has 2 aspects. First is the platforms – major and minor established and emerging and it provides the underlying technologies and business models for setting up industry and ecosystem.

Secondly is the user’s case which includes how various kinds of people use and interact with the technology and what they use the technology for.

Social Media marketing at Present

The beginning of social media and the way it impacted both consumers’ behavior and marketing practices has been driven by the platforms.

Recently we have seen the rise of social media platforms that include images and text such as Instagram, Snapchat, and Twitter.

Throughout the different phases of social media, the dominant business models have always involved users (audience) by offering them advertising services.

Over the years social media platforms have been important for understanding the social media landscape, and content creation which helps to understand the current situation of social media from the marketing perspective and lies more in these platforms than the technologies or services offered by these platforms. 

Let’s see what are the big plans for the upcoming years.


The growing role of social media

Nowadays social media is not just restricted to selling brands, coverage, engagement, and viability but they also create a point of direct sale.

In this way, the researchers contribute to this action, according to some researchers people usually trust social sales and get easily convinced to buy the products, through various apps like WhatsApp and Instagram.

The growing role of social media

Today advertisers are more focusing on mobile users which means that the advertisement for goods and services and now directed to specific mobile users, could increase spontaneous purchases.

The increasing role of mobile devices

Almost 90% of social media users access their favorite channel through mobile phones. Social media advertising has now taken a specialized form for mobile users,  and mobile advertising will. Continue to become more and more popular. 

More and more users have learned to evaluate the dependence of profit on customer loyalty.  This in turn hell’s companies to move from the ephemeral task of leading pages to the more detailed formation of communities of loyal customers. 

Adding new features

The basic use of social media was to find old friends online but it has Now changed the direction of its development. Now they are more like an online representation of a person or a company, giving a chance to form a personal Brand. 

This affects the user’s needs and demands, for most developers the search engines, file storage, and the ability to edit the image in social media networks and other services. Now social media has become a synonym for the internet.


Audio-video and graphics have always been more popular among users compared to text. This is the reason why Instagram and Pinterest are actively used. 

Visuals content is now growing faster than ever before especially with the rise of Snapchat. With this rise, they affect the development of SMM as soon they will become as important as solving marketing tasks.

Get social network 

Companies that are actively promoting their product, moreover these products are not only used by the small business but also by various big institutions like banks, telecommunications companies, and the representative of big IT firms.

future of social media in 2022

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Automation of SMM campaign

We have more and more opportunities for SMM campaign marketing automation

  • Like monitoring social networks and blogs 
  • Optimization and lead generation 
  • Analysis of the socio-demographic and traffic.


While recruiting for special positions, HR makes sure to look for someone Turning to more social networks. They help to form an idea about the candidate and get a psychological profile and evaluate the publication.

Social media marketing has a Great chance to become a point of coverage of all the trends and will help to meet the need of the companies to find the best method to work with the consumers. 

They also need to redefine the roles and responsibilities of the social network as social media has become much more than an information intermediary and communication technology which is a Force that helps to produce World-class products.

Shiv Gupta
Shiv Gupta
Shiv Gupta started his journey in the digital marketing world at the age of 17. He grabbed deep knowledge of the industry and earned multiple awards. Incrementors was founded by him to provide the best marketing solution to struggling businesses with a goal to help them achieve higher sales and conversions. Incrementors don't give fluff or “high-level” advice. They just give an insanely actionable plan that works.

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