Friday, June 14, 2024
HomeMarketingThe Beginner’s Guide to Search Engine Optimization

The Beginner’s Guide to Search Engine Optimization

Climbing up the SEO ladder is a long and arduous journey, but it can do wonders for your business and social standing. Search engine analytics are complex, so you may have to hire an SEO expert, such as small business local SEO services, to get you started.

You cannot optimize your website overnight, so take one step at a time. Winning a place on the first page helps your brand or company develop a web presence.

Nobody is going to notice a new contender in the industry, unless they do something to stand out. 

Physical businesses establish themselves on the main road or commercial hubs to get attention. They may emphasize their presence by hanging huge signboards, flashing lights, and distributing pamphlets.

Google’s first page does all that for your online platform. Websites that reach the top of the first result page can capture up to 30% of search engine traffic, i.e., your business could see a billion potential customers in the long run.

Below are a few pointers to begin your SEO journey: 

Explore your Keywords

Keywords are single words or phrases that users commonly type in the search engine bar to access relevant information. The keywords you choose should match the queries of potential clients, so that the search engine can direct them towards you.

For example, if you are running a website for a law firm, your keywords will be related to your profession and services. Every website consists of multiple pages, so let each page focus on a different specific keyword.

Assuming that your firm is a Digital Marketing Agency in USA, you can dedicate one page to Search Engine Marketing, another to Social Media Marketing, and so on.

Highlight important Keywords

Google has web crawlers that scan millions of web pages and store them in an organized inventory. When someone types in a query, the search engine extracts the information from its systemized directory.

Your job is to simplify the job of these web crawlers by making your keywords prominent. Place them in your page’s URL, article titles, image alt tags, and meta descriptions. 

Optimize Layout

Desktop computers are gradually becoming obsolete and mobile devices are taking over. People connect to the internet through a range of gadgets, including smartphones, laptops, tablets, etc.

The dimensions of different screens vary and your website should adjust accordingly. How will the majority of the population access your website if it is particularly designed for the desktop alone? 

Local SEO

Most businesses want to target customers in their state or region, so localized White Hat SEO Techniques are necessary. Use location based keywords, such as ‘Personal Injury Lawyers in California, to connect with users nearby. 

Don’t overdo it

The keywords you add to your content must sound natural. Using them excessively or forcing them into irrelevant content can ruin your SEO score. Google has a good eye for spammers and readily identifies misleading content.  


Google is a trusted entity worldwide, so by suggesting your services on the first page, it is actually promoting your website. The recognition increases your authority in the market, thereby attracting new leads.

Once you get to the first page and earn user trust, you have to maintain it. Regularly uploading original content or enlisting new and innovative products/services is what keeps the user interested.

One visit or a single purchase is not enough to guarantee your success. Your website should have users revisiting or returning to improve its position. Don’t allow competitors to take your place and push you into abandoned territory, i.e., the second result page.

Alex Carey
Alex Carey
Alex Carey is working as a Content Marketing Specialist at The Technoverts. He loves to write and share content related to the latest technical research. He is also a soccer lover.

Most Popular