Are you sick of the unpredictable search engine algorithms? If yes, here is a way to get a hold of it. Getting results should be the prime goal of digital marketers. The target set, keywords used, and other stuff come next. Marketers do everything right but fail in bringing the results. That’s the reason SEO seems so unpredictable. If this, is you, this article will be a great help.
Competitor research will bring in more clarity to scale a business. This works like an autopilot that brings stunning results. When it comes to a digital platform like websites, competitor keyword research is much more important than you think it is. It can save you from falling prey to the mistakes your competitors have made. You follow their roadmap directly and take your business to a great height. This saves you a lot of time and brings you a lot of profit. How amazing is that?
This article will cover everything you need to know about competitor keyword analysis. Make sure you implement them to get the best out of them.
Marketers blindly rely on keyword tracking tools to do the competition analysis. This method is often not accurate. In order to research the competition of a keyword, you must know its popularity and how common it is used. You must know how many competitive websites you will have to beat to rank yours on the search engine result page.
To do the competitor research right, don’t rely completely upon the automated tools. Of course, it plays a crucial role in easing your work. But your own research is much more crucial to bring in amazing results. In the end, the extra hours spent will all be worth it and also sustainable in the long run.
Having said that, now you may understand the importance of your own research on competitors. The goal is to know how your competitors go about it and to ace the result page doing the same. It’s a simple and effective way to bring in good results.
Avoid this mistake while targeting:
The above passage must have bought you clarity on doing competitors’ research analysis and following what your competitors do. Though it is a great way to go about it, you must understand that there is no use in following your competitors’ techniques blindly. When you do something, you must know what you are doing, and why you are doing it. When you are not clear about this factor, your efforts go to waste. This is the primary thing to follow while doing competitor research analysis.
The second this to follow is the adding in of competitors. After doing competitor research analysis, many commit a big mistake here. They target the same audience with the same criteria that their competitors do. This will only increase the competition further. Rather, target your audience with different criteria. Your audience is not going to change anyway. It is just that you change the criteria which relatively brings in stunning results that your competitors.
Advantages of long-tail keywords:
If you are in an industry that has heavy competition, you will know the pain of ranking your website. However, every industry has competition. The only difference is the intensity. But did you know that you can win the market just by adding some spices to your keywords? Keep reading to know how to do that.
No matter what industry your business is and how difficult the competition there is, using long-tail keywords is the key. Here is a step-by-step procedure to do that and get great results. First, you have to do the competitor research analysis and find your competitors’ keywords. Then add more details to these keywords making them long-tailed. This way, you do not lose your competitors’ targets and also target another set of audiences. Isn’t that great? Here is another surprising method.
You can also blend two keywords into one. But make sure it adds meaning to your product or service. This is a secret way to target multiple audiences that have greater scope to convert. When you try this method of targeting, you will have 3 different targets. Two targets are your competitors’ targets and the other one is the new combination of targets you brought in through the blended keyword. This strategy is amazing for building brand awareness too.
The key to finding the right keywords:
Before you finalize the keywords, you are going to use, you must consider a lot of factors. These factors affect your click-through rate and conversion rate accordingly. Also, they are responsible for your brand awareness and search engine optimization ranking. Keep reading to know in detail about them.
Knowing your industry and experience is the first step to go about it. With this, you will also be clear about your target audience and their expectations. As a result, you can target the right audience at the right place at the right time and convert them easily. At this point, make sure you assure them customer satisfaction.
Secondly, be clear about the features and benefits of your product or service. This is the best way to show your customers that you have what they exactly want in their expected way. This strategy will definitely bring great results if followed properly.
Having said this, the final moral to get from this article is, do not depend blindly on your competitors’ keywords. Do your own research and find the ideal keywords with the help of the tips given above.