Automotive call tracking is a vital part of a dealership’s marketing strategy. It helps track and monitor inbound phone calls from ads, web pages, billboards, and more.
A good call tracking solution enables you to track inbound calls, forward them to the appropriate salesperson and record each conversation. It helps you see how well your auto-marketing campaigns work and increase your ROI.
1. Increased Sales
Automotive call tracking is an essential tool for dealerships to increase sales. Auto buyers are more likely to make a phone call during the car buying process. Modern call tracking software can help automotive marketers streamline their operations and uncover valuable insights about what’s working in their campaigns.
As an automotive marketer, knowing which of your marketing efforts is bringing you the most leads and revenue is critical. With a call tracking solution, you can link your web form conversions and phone calls to understand which channels drive the most sales.
You can also track the effectiveness of your digital ads to ensure you’re only spending money on the best channels. In addition, it allows you to adjust your ad spend in real time to the channels that are delivering a high return on investment (ROI).
One of the most valuable insights automotive call tracking can provide is identifying where your consumers live and how they prefer buying their next vehicle. Once you have this data, you can re-focus your advertising campaigns on areas where you can get the most results, resulting in increased sales.
In addition to calling, shoppers are increasingly re-engaging with brands through text messaging and social media, which can be an effective way for automotive marketers to continue engaging and retargeting customers until they decide to purchase their next car. This approach has been proven to re-engage more than 99 percent of consumers and boost brand loyalty.
2. Better Customer Service
Automotive call tracking is a critical component of any auto marketing strategy. It allows dealers to see which marketing channels generate new customers and enables them to optimize their campaign ROI. It also helps them understand how their digital advertising campaigns impact in-dealership sales.
Modern call tracking software can also provide a complete picture of the customer’s car buying journey, including the roadblocks shoppers experience. These insights help dealers develop better marketing campaigns and empower their representatives to find the right car for shoppers.
With these call tracking capabilities, dealers can also identify and eliminate the most common roadblocks for car buyers before they get to the dealership. They can then work to eliminate these issues by improving their dealership’s sales strategies, training, and marketing efforts.
Furthermore, call tracking solutions can help dealers tie their online marketing strategies with in-dealership phone calls, allowing them to manage their relationships better. As a result, it can lead to more consistent engagement, better in-dealership sales, and higher customer satisfaction.
Dealerships can also use automotive call tracking to measure and track their service and parts sales conversions. It lets them know which marketing channels generate the most leads for these services and decide whether they need to increase their budget. As a result, it can improve their overall business and help them grow their revenue.
3. Increased Customer Satisfaction
Dealerships investing in automotive call tracking can better understand their customers’ needs and desires. It allows them to tailor their marketing campaigns and messages to better suit those needs and wants.
Customer satisfaction is one of the most critical metrics for a dealership to measure. It can help predict how successful their business will be in the future and help them retain loyal customers.
Another benefit of using automotive call tracking is that it can increase productivity for your dealership. Service professionals are always on the go, so having a way to automate their tasks and reminders helps them complete more work in less time.
It can make your dealership more efficient and allow you to focus on other aspects of the business. Additionally, automotive call tracking can help you to identify areas that could use improvement so that you can take the necessary steps to fix them and get your dealership back on track.
In addition, automotive call tracking can also be used to measure the effectiveness of your marketing campaigns. For example, it can better understand which advertisements, web pages, or ads drive the most calls and can help you adjust your ad spend in real time based on those insights. As a result, it can improve your marketing efforts in the long run and drive more revenue for your dealership.
4. Reduced Mishandled Calls
Automotive call tracking is a vital tool for auto dealerships to use because it allows them to measure the success of their marketing campaigns. It can be a powerful way to increase sales, customer service, and revenue when used correctly.
Investing in automotive call tracking will also improve your dealership’s overall customer experience by creating a more personalized shopping experience for consumers. Modern call tracking software can record and transcribe calls between representatives and customers, surfacing valuable insights about what’s working with car buyers and what’s not.
Dealers can use these insights to improve campaigns and customer experiences by coaching their sales teams. In addition, the data can help them personalize the shopping experience and better understand how customers respond to specific advertising and marketing campaigns.
When dealerships use an AI-powered conversational intelligence platform, they can automatically mine and take action on the data from phone conversations between representatives and customers. It gives dealers a higher level of process automation that traditional call-tracking tools cannot offer.