E-commerce is a competitive industry; packaging is vital to make a lasting impression on your customers. Custom-branded packaging is an effective way to stand out from the crowd and win repeat purchases.
A memorable unboxing experience is essential in e-commerce because the customer’s first touchpoint with your brand is through delivery. By curating a unique unboxing experience, you can create positive customer relationships lasting for years.
1. Design
Unboxing a product is a big part of the overall customer experience, and brands are going all out to create memorable experiences that drive engagement and, ultimately, sales. This isn’t a small feat; it requires thoughtful planning and the right tools to make your brand stand out.
A bespoke packaging design as a box for presentation is one of the best ways to make a memorable unboxing experience. This may require a little research and development, but it will pay dividends in the long run. You can make your package functional and stylish with a combination of materials and finishes to suit your needs. For example, if you’re shipping electronics, a durable and protective box is a must, while a more delicate product like a pair of sunglasses will need something less heavy-duty.
Other features in the e-commerce packaging sphere include stickers and tape, which help seal boxes together or create custom labels to help you track your inventory. Lastly, you’ll need to consider your brand’s color scheme and logo to ensure that you end up with something that fits the bill. Using your company’s colors to create unique packaging is a great way to get noticed and rewarded with repeat business.
2. Material
Choosing the suitable material ensures your products arrive safely and in excellent condition. This is especially important for fragile and bulky items like electronic components.
Packaging should also complement your brand image and target market demographics, as this will help customers connect with your company and become repeat buyers. Custom e-commerce packaging is an excellent way to create a memorable unboxing experience for your customers, establishing a connection that will lead to recurring sales and positive reviews.
In addition to using custom packaging, you can add other items to your boxes that will make the unboxing experience, even more fun and memorable for your customers. For example, you can include coupons with unique discount codes for additional purchases within a specific time frame or an invitation to join your loyalty program.
Tissue paper is a valuable and versatile addition to branded e-commerce packaging. It adds a touch of luxury to your packages and can boost customer perceptions of quality and value. It can be purchased in solid, on-brand colors or printed with a custom logo.
Packing tape is often overlooked but is crucial for successfully unboxing your shipments. It’s easy to buy in bulk and can be used for various purposes. It’s cheap, effective, and can secure the items in your box or as a finishing touch for your branded packaging.
3. Contents
Whether you’re an established brand or new to e-commerce, there are many ways to make your branded packaging stand out. It can increase sales and keep your name in customers’ minds as they unbox their products.
To do this, you need to consider the type of product that you’re shipping. Some items are heavier than others and need a solid box to protect them. Similarly, some things are fragile and need protective packaging to ensure they don’t break during shipping.
Custom e-commerce packaging is a great way to make your brand stand out and give customers a memorable unboxing experience. It’s also a great way to promote your business and encourage customers to use your products over your competitors’ offerings.
The best e-commerce packaging options are based on your business’s needs and the preferences of your target market. For example, if you’re a small, lightweight business, opt for slimmer packaging like self-sealing poly mailers. This can help reduce your packages’ DIM weight and lower shipping costs.
The company also offers an online dashboard that allows you to upload your brand’s logo and choose from a range of readymade packaging designs. You can also play with different methods to see how they’ll look before you place an order. This makes it easier to find the perfect e-commerce packaging for your business.
4. Receipt
Suitable packaging is the best way to make your e-commerce products stand out. Fortunately, the fanciest boxes are inexpensive and can be produced in various sizes and colors to suit your business needs. There is a world of packaging technology to explore, from the latest in high-tech printed materials to clever ways to keep your products safe and sound. Proper product packaging on your shelves can make or break your sales figures, so it’s worth discovering which box is best for you and your business.
